lundi, août 8, 2022
Accueil Diffusion de l'innovation Adopteurs Innovateurs

Adopteurs Innovateurs

Niveau 1 : Innovators are willing to take risks, have the highest social status, have financial liquidity, are social and have closest contact to scientific sources and interaction with other innovators. Their risk tolerance allows them to adopt technologies that may ultimately fail. Financial resources help absorb these failures.

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